A Phoenix is a mythical creature that is magically reborn from the ashes. The turtle shaped Green Phenix, much like the related Phenix, rose from plastic debris instead of ashes. The enormous amount of plastic debris along shorelines and in the ocean is transformed into a social enterprise with a mission to safeguard oceans.
Originally, Green Phenix was founded for environmental purposes. Mostly to support the protection of Sea Turtles and their habitat. However, the focus was widened as a result of the collaboration with the Ministry of Social and Labour affairs. This collaboration initiated a shift towards the current social purposes.